A new revolution in brewing
The market for craft beer has grown enormously in recent years—most notably in the US but also in Europe and Central and South America. DSM’s new report looks at what’s driving this trend for consumers, and how brewers should think about the future of craft beer.
- Craft beer is here to stay
4/5 consumers we surveyed say that they don’t believe craft beer is just a passing fad
- Taste is a key driver
75% of respondents say taste—above everything else—is what drives their purchase decision
- Sustainability gaining in importance
50% of consumers say they believe craft beer is more sustainable, and that a sustainable product is more attractive