1New DSM research, which surveyed 20,000 consumers across 20 countries to understand current and emerging consumer needs in the brewing space, found that people are increasingly interested in what goes into their beer. For instance, 54% of respondents reported being heavily influenced by ingredient claims, while 39% of people are looking for beer produced with locally sourced raw materials.
Today’s brewer is under increasing pressure to maximize brewing capacity, speed up the process, reduce waste and beer losses, improve flexibility to brew with local raw materials and do all of this whilst delivering the same high quality beer.